Your logo on a facade flag: make an impression
A facade flag with your logo is one of the most powerful ways to make your brand visible — outdoors, on the street, at events or at your business premises. But a logo that looks great on paper behaves very differently on a fluttering flag. In this article we give you five practical tips to get the best result from your logo flag.
Tip 1 — Use a vector file (not JPG or PNG)
This is by far the most important tip. A logo in vector format (AI, EPS, SVG or PDF) can be scaled to any size without loss of quality. A logo as JPG or PNG is a raster image: scale it too large and you lose sharpness, ending up with a blurry or pixelated print.
Only have your logo as JPG or PNG? Ask your designer or brand manager for the vector file. If it doesn't exist, have the logo converted to vector — we can help with this.
Tip 2 — Keep it simple: less is more
A flag moves, flutters and is viewed from a distance. Fine print, complex details and small text are lost in the flutter. Use on your flag:
- Maximum 2 colours (preferably contrasting)
- Your logo without an extensive tagline or caption
- A clear background colour that contrasts with the logo
Ask yourself: is my flag recognisable at 20 metres away, in the wind, from a moving car? If yes — it works.
Tip 3 — Choose the right background colour
The background colour of your flag is just as important as the logo itself. Some guidelines:
- White logo on dark background or coloured logo on white/light background always works well
- Avoid colours that are too close to each other (e.g. light blue logo on a blue background)
- Note: sublimation printing on polyester has a slight colour shift compared to screen colours. Supply your logo in CMYK for the most predictable result
Tip 4 — Use the right colour profile (CMYK)
Digital screens use RGB colours (red, green, blue). Printers use CMYK (cyan, magenta, yellow, black). If your logo is in RGB and you don't convert to CMYK, colours after printing may differ from what you see on screen.
What to do:
- Convert your logo to CMYK before submission
- Save Pantone values or RAL codes: we can use these as a reference when setting up the print
- Not sure? Send us your file — our prepress team checks it and provides feedback
Tip 5 — Think about proportions: logo versus flag
A common mistake is a logo that's too small on a large flag. On a 150 × 100 cm facade flag, the logo should ideally take up 40–60% of the flag width, centred or positioned slightly towards the top (the eye naturally falls on the upper part of the flag first).
Also consider the proportions: a facade flag is landscape (wider than tall), so a horizontal or square logo works best.
Submitting your file
When you're ready to have your logo printed on a flag, submit:
- Vector file (AI, EPS, SVG) or high-resolution PDF/PNG (min. 150 ppi at actual size)
- CMYK colour profile
- Text converted to outlines/curves
- 5 mm bleed all around
More details on file submission: How to Submit Your File
Ready to put your logo on a flag?
Browse our range and configure your logo flag directly online. Unsure about your design or file? Get in touch — we're happy to help.
